Journal.

1988. Joe was part of the C64 crew VISION. Code, graphics, the urge to see what a machine that looked like a typewriter could do.

This is one of the demos he built with VISION, released in January 1989. The original program, running again.

Different tools today. The same instinct to make things.

And we give it the same attention as a brand film: a clear story, strong visuals and a reason to keep watching.

The dinosaur is optional.

Start your presentation brief.

Say what you do. Show the work. Make the next step obvious.

We design websites where customers can find the answer without solving a puzzle.

Brief a clearer website.

Turn it. Poke it. Shuffle it.
A mess from almost every angle. Then it clicks.

Your turn.

A clear brief, someone who can decide, then actual work. That’s how we like to run a project.

Give us the brief.

Joe used it to make a school newspaper. Write the text, edit the graphics, arrange the pages and print. Early desktop publishing that actually worked.

For him, those pixels are the great-grandparents of the design tools we use today. A big claim for a little computer. But that was where it clicked.

The scene is reconstructed. The story is real.

The absence is quite clearly documented. No calls, no follow-ups, no quick thought before you go. Just a small impression left somewhere near the sea.

Every brief says “bold.” The references say “please don’t.”

Every target audience is “everyone.” That narrows it down.

Every “you have total creative freedom” comes with a very specific screenshot.

Every moodboard has a vision. Sometimes it belongs to six different companies.

Every project has a strategy. Sometimes it’s just a deadline.

Every missing decision in the brief comes back as a revision.

And every agency says it will challenge the brief. Until the pitch gets awkward.

We’ve been in that room too.

Tell us what needs to change. Who needs to care. What genuinely can’t move.

Then leave a little room for an answer nobody attached to the email.

Based on actual feedback. Vol. 01.

That’s enough to start. A few questions. A clearer direction.

Start a brief.

Some people have a speciality. Reksa makes that question difficult.

An idea to develop, a detail to solve, something unfamiliar to figure out: he brings range, judgement and the skill to finish it properly.

Very good at a frankly inconvenient number of things. Very good to have on the team.

Token Maxxing. Tiny task. Massive burn.

An alliance needs an identity.

Merchant Fraud Alliance.
One visual language across the logo, website, campaign and venue.

From logo to lobby.