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Studio · Limassol, Cyprus
Senior taste.
New speed.
dozfx is the studio of Thomas ‘Joe’ Hahn: almost three decades of brand, product and UX work, now run with the speed of applied AI. Senior direction on every project, and specialists whenever the brief needs them.
Thomas ‘Joe’ HahnFounder · Creative Director
The person you talk to
Joe.
Joe has spent almost three decades where brand meets product: identities, interfaces and campaigns for payment companies, tech firms, hotels and fashion labels.
He led brand and creative inside a payments company and has built companies of his own, so he speaks both languages: the boardroom’s and the designer’s. Today he directs every dozfx project himself, from the first brief to the last file, and brings in the specialists each job needs.
- Role
- Founder & Creative Director
- Experience
- Almost three decades in brand, product and UX
- Industries
- Payments, fintech, technology, hospitality, fashion
- Languages
- German, English
What almost three decades taught
01
Brand and product are one thing.
The logo and the login screen are designed together. Otherwise customers feel the gap.
02
Payments taught precision.
Years of brand and UX work for payment products, where trust lives in every screen and every word.
03
Founders think in outcomes.
Having built companies, we know a deadline is not a suggestion and a budget is real money.
04
AI is a tool, not a style.
We use it to go faster and further, never to replace taste. Every result passes through human hands.
Curious by
nature.
Character and motion study · AI-assisted, art-directed
Rebels at work
Meet the people
behind dozfx.
A carefully curated network of creative, technical and strategic specialists, delivering exceptional digital experiences together.
15+ specialists · 01 creative lead · 00 account managers
The Code Wizard
Martin
aka “Red Flash”
The Script Maven
Ala
aka “Renov”
The Prototype Ninja
Aprilia
aka “Pequo”
The Backend Baller
Deniz
aka “Shamrock”
The UI/UX Duchess
Hemily
aka “Hem”
The Visual Virtuoso
Philipp
aka “Led”
The Pixel Warrior
Johannes
aka “Lange”
The AI Machine
Abbas
aka “Dark Lord”
The Ultimate Weapon
Reksa
aka “Mr. Andhika”
The 3D Architect
Mike
aka “Bold”
The Visual Alchemist
Vlad Kim
aka “Vee”
The AI workforce
Numerous agents
doing most of the work
A team per project.
The orchestration layer stays. The specialists, tools and AI models change with the work: who joins depends on what your project needs.
Sample project
Brand launch: Joe brings in Philipp, Johannes and Martin; 6 agents take research, naming checks and mockups.
15+senior specialists
in the network
in the network
1person you talk to:
Joe
Joe
0account managers
in between
in between
numerous agents doing
most of the work
most of the work
| Project | Specialists | Agents |
|---|---|---|
| Brand launch | Philipp (The Visual Virtuoso), Johannes (The Pixel Warrior), Martin (The Code Wizard) | 6 agents: research, naming checks and mockups |
| Product redesign | Hemily (The UI/UX Duchess), Aprilia (The Prototype Ninja), Deniz (The Backend Baller) | 5 agents: interview summaries, UI variants and QA |
| Campaign | Mike (The 3D Architect), Vlad Kim (The Visual Alchemist), Abbas (The AI Machine) | 8 agents: cut-downs, formats and translations |
| Website | Martin (The Code Wizard), Ala (The Script Maven), Reksa (The Ultimate Weapon), Hemily (The UI/UX Duchess) | 7 agents: content drafts, SEO checks and testing |
Sample teamsSpecialists and agents join per project, Joe stays
The creative orchestration layer
What holds it
all together.
Not an agency. Not a tool. The layer between both. Most creative work breaks not because of talent, but because nothing holds it together. That is the job we take on.
Taste first.
We settle what the work should say before deciding how it should look. Every asset adds to one recognisable whole.
Speed by design.
Machines take the repetitive work, so time and budget go where people make the difference.
One governed workflow.
Strategy, AI, design, development and specialists run through one layer. AI processes and accelerates; it never decides. Humans direct, validate and deliver.
Somewhere
beyond the brief.
Atmosphere, light and a way in · AI-assisted, art-directed
Disciplines
Six
disciplines.
One
layer.
Research and quality are not a department here: they run through the orchestration layer, in every discipline.
- 01
Strategy and creative direction
Research, positioning and concepts that give the work its direction.
- 02
Brand, content and storytelling
Naming, identity systems, guidelines, copy and social assets that stay coherent.
- 03
UX, UI and web
Journeys and interfaces, AI-built sites you edit with a prompt, web apps and commerce, search-ready.
- 04
Film and photography
Live action and stills that give a brand something tangible.
- 05
3D, animation and post
Depth, movement and a finish for every format.
- 06
AI production and AI visibility
Images and video directed by people, and brands that AI assistants find and name.
Company
The facts.
dozfx /ˈdɔs.ɛf.ˈɛks/ · Dynamic, Original, Zealous. FX for the full-stack creative mindset.
- Legal name
- dozfx Digital Creative Ltd
- Registered office
- Spyrou Kyprianou 19, Silver House, 3070 Limassol, Cyprus
- Company number
- HE 483823
- VAT
- CY60259097W
- Founded
- 2024
- Managing director
- Thomas ‘Joe’ Hahn
From the journal
All postsStudio life,
as it happens.
Open post
Reksa aka 'Mr. Andhika'. Our Ultimate Weapon.
Some people have a speciality. Reksa makes that question difficult.
An idea to develop, a detail to solve, something unfamiliar to figure out: he brings range, judgement and the skill to finish it properly.
Very good at a frankly inconvenient number of things. Very good to have on the team.
Me using Astra Max to rewrite one headline.
Token Maxxing. Tiny task. Massive burn.
Start a project
Let’s
talk.
Tell us what you are building. A real person reads every brief and gets back to you within 12 hours.