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WorkCase 02 · Unzer

Brand activation · Food truck · Film

Burger.
Checkout. Boom.

At OMR Festival 2026 in Hamburg, Unzer let people taste its checkout. We turned a food truck into a payment case you can eat: a Berry Red menu, packaging and crew wear, two mascots, a comic film for the tour and Unzer’s own POS at the counter. It grew out of Joe & Rico, our own gastro study, and led to the next brief: OMR 2027, together with Mastercard.

Client
Unzer
Sector
Payments · Events
Scope
Food truck concept and branding, menu, packaging, crew wear, mascots, comic film, OMR 2027 concept
Format
Brand activation · OMR Festival Hamburg
Year
2026
Two laptops on a stone plinth: the comic film of the Unzer Burger Tour on the back one, the pitch deck “Food meets Payment Experience.” on the front one

  • 6

    Dishes on the Berry Red menu

  • 2

    Mascots, a burger and a payment terminal

  • 35s

    Comic film, made for the tour

  • 6

    Touchpoints in the OMR 2027 concept

A long queue in front of the Unzer food truck at the hall entrance of the OMR Festival in Hamburg

Show,
don’t tell.

Hamburg, 5–6 May · the queue at the truck

Overview

The brief,
in three lines.

Challenge

Payment works best when nobody notices it. Unzer wanted the OMR crowd to feel how smooth its checkout is, not read about it, in the middle of Europe’s biggest festival for digital business.

Approach

Show, don’t tell: a food truck as a working payment case. A Berry Red menu, packaging down to the wet wipe, two mascots, a comic film and Unzer’s own POS at the counter, so every order is a demo. The organic setup came from Joe & Rico, our own gastro study.

Outcome

Long queues at the hall entrance in Hamburg, and a follow-up: for OMR 2027 Unzer and Mastercard take the idea across the whole festival, from the wristband to the invoice.

Process

How it came
together.

Phases overlap on purpose: the system grows while the screens are designed, so nothing has to be rebuilt at the end.

  1. 01Joe & RicoOur gastro study: the organic setup
    Our gastro study: the organic setup
  2. 02Concept and pitchBurger. Brand. Checkout. Boom.
    Burger. Brand. Checkout. Boom.
  3. 03Brand and mascotsBerry Red, the truck wrap, burger and terminal
    Berry Red, the truck wrap, burger and terminal
  4. 04Menu, packaging, filmSix dishes, every touchpoint, the comic
    Six dishes, every touchpoint, the comic
  5. 05OMR 2026, then 2027Two festival days, then the follow-up with Mastercard
    Two festival days, then the follow-up with Mastercard
Tablet with keyboard on a dark table showing the pitch deck cover “Burger. Brand. Checkout. Boom.” with a burger in an Unzer wrap

01The pitch in four words, on a Berry Red cover: a burger in an Unzer wrap.

Three burgers in Unzer wraps held in front of the truck by a guest in the mascot shirt
The Unzer food truck lit up in the evening in front of a hall at the fair
Two guests in Unzer hoodies with Berry Red fries in front of the truck

02OMR Festival 2026, Hamburg: the truck at the hall, the wraps, the fries and the people in the line.

Tablet on a rock showing the menu board with six burgers and fries and every way to pay
Tablet on a rock showing the two mascots, a burger and a payment terminal, in red line art

03Six dishes on the board, every way to pay underneath. The burger and the terminal carry the story.

Order flow

The order
is the demo.

The line is the stand. Every guest orders at Unzer’s POS, pays the way they like, gets a Berry Red burger in an Unzer wrap and takes a photo. Four steps, again and again, and each one shows the product.

1OrderAt the counter, on Unzer’s own POS2PayCard, phone or QR, contactless3BurgerIn the Unzer wrap, Berry Red4ShareA photo, then the next in lineEVERY ORDERis a payment demo
The OMR 2026 recap film: the truck at the hall, the queue, the kitchen, Unzer’s POS at the counter, the two mascots and the first bite

04The recap film of OMR 2026: the queue at the hall, the grill, Unzer’s POS at the counter, the mascots and the first bite.

Laptop on a dark plinth showing the pitch slide with burger wraps, cups, fries trays and voucher chips in the Unzer look

05From the first bite to the last like: wraps, cups, trays, napkins and voucher chips, all in the Unzer look.

Comic film frame: the Unzer truck in a park under the line “Burger trifft Checkout.”
Comic film frame: the burger and the terminal high-five in a burst of light
Comic film frame: the two mascots in front of the truck inside red circles

06The comic film: a burger and a payment terminal take the truck on tour. Drawn in one red, like everything else.

Concept for OMR 2027: the Unzer food truck with Mastercard at the hall entrance, guests in front of it

07OMR 2027: the truck comes back, together with Mastercard. Concept visual.

System

One red.
Every touchpoint.

Berry Red on everything you eat, hold and wear, from the menu to the crew, and Unzer’s own POS at the counter. The brand works the line, not a stand.

Berry Red burgers, fries, a shake and a sundae with U flags
Berry Red menu
Crew wear: white caps and shirts with Berry Red aprons and skirts and the U on the back
Crew wear
Unzer POS at the counter: a till with screen, receipt printer, cash drawer and a card terminal
At the counter

Next: OMR 2027

The follow-up with Mastercard: the payment wristband, the experience hub, the main stage and the facade. Concept visuals.

Concept: an Unzer and Mastercard payment wristband in front of the OMR 2027 stage
Concept: a converted school bus in Berry Red as the experience hub on the stand
Concept: the OMR main stage with Unzer and Mastercard on the side screens
Concept: a facade banner on the hall, “Let’s Make Payment Unforgettable.”

What we made

One truck, every touchpoint.

01

Concept and pitch

The idea and the pitch: a food truck as a payment showcase, from the first sketch to the deck that sold it.

02

Truck, menu and packaging

The truck wrap, six dishes in Berry Red, wraps, cups, trays, napkins, wet wipes, voucher chips and crew wear.

03

Mascots and comic film

A burger and a payment terminal as the two characters of the tour, and a comic film that sends them on the road.

04

OMR 2027 concept

The follow-up with Mastercard: wristband, experience hub, main stage, truck and invoice as one journey.

Credits

Credits

Concept, truck branding, menu and packaging, crew wear, mascots, comic film and the OMR 2027 concept by dozfx.

All work
Laptop and phone on a dark stand: the Merchant Fraud Alliance website scrolling from “Where merchants meet to master fraud.” through the venue to the ambassadors, and the edition panel on the phone

Next case · 03

Merchant Fraud Alliance.

First post. Main stage.

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