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WorkCase 04 · epay

Web platform · Prototype study

One platform.
Every market.

A prototype study for epay: one global website platform instead of a collection of country sites. One structure, one experience, adapted locally where it makes sense.

Client
epay
Sector
Payments and prepaid
Scope
Platform concept, UX/UI, design system, prototype
Format
Prototype study
Year
2026
Desktop screen and laptop: the epay platform scrolling through home, industries, channels, solutions and company pages

  • 1

    Global core, shared by every market

  • 1

    Component library for every page

  • 4

    Screen classes from desktop to phone

  • 2

    Typefaces in one type system

Overview

The brief,
in three lines.

Challenge

Every new market risked another separate website: its own structure, its own look, its own upkeep.

Approach

One information architecture, one component library and one brand language, designed once and adapted per market through content, not structure.

Outcome

A clickable prototype and design system that shows every market running on the same core, from the home page to industries, solutions and docs.

Process

How it came
together.

Phases overlap on purpose: the system grows while the screens are designed, so nothing has to be rebuilt at the end.

  1. 01DiscoverAudit of country sites and journeys
    Audit of country sites and journeys
  2. 02ArchitectureOne sitemap for every market
    One sitemap for every market
  3. 03Design systemType, colour, components, motion
    Type, colour, components, motion
  4. 04PrototypeClickable flows, desktop to phone
    Clickable flows, desktop to phone
  5. 05Roll-out kitTemplates and rules for new markets
    Templates and rules for new markets
Laptop on a dark desk showing “Solutions built for every touchpoint.”

01Solutions for every touchpoint, in one modular system.

Phone showing the gaming page: “Game changer. Content unlocked.”
Phone leaning on a wall showing the GiftStation page
Phone showing “All in one retail commerce”

02Built for the phone first: product and industry pages that read at a glance.

Tablet held in two hands showing “Every channel. One flow.”
Tablet on a stand showing “Global scale. Local impact.” with a globe

03Every channel, every market: one flow, local where it counts.

Platform model

One core.
Every market.

Structure, components and the SEO base are built once and shared. Each market adds its own words, cases and proof on top, so a new country is a content job, not a new website.

GLOBAL COREOne platformIA · components · SEO baseaccessibility · languagesUnited KingdomGermanyPolandGreeceItalySpainUSANew Zealand
Shared by every market: structure, components, SEO baseLocal per market: messaging, cases, proof pointsMarkets shown as examples from the prototype
Laptop on a concrete ledge showing “Fashion meets payments. Style sells.”
Phone lying on a dark ledge showing the Prezzy Card page

04Industry pages and products share the same components.

Laptop on a stone step playing epay’s 3D image film: glass rings that become the mark, a blank hang-tag card, rows of cards, a phone, the mark resolving into the epay logo

05The brand in 3D: the image film, from glass rings to the mark.

Laptop in a dark room showing “What drives us.” with four value cards
Tablet on a plinth showing “Built on our SaaS layer.” in epay orange

06Company and platform pages in the same calm grid.

Laptop on a chair showing “Part of something bigger.”

07Bold imagery, epay blue and orange, one type system on every page.

System

One system.
Every surface.

The platform runs on one set of decisions: two typefaces, a strict palette, a small kit of components. The same kit carries the brand beyond the screen.

Typography: Outfit and Boska Bold Italic
Typography
Colour palette: epay blue, epay orange, white and a blue to orange gradient
Colour
Navigation bar and the open Markets menu with eight industries
Navigation
Category cards for Banking and Fintech
Category cards
Buttons and form fields in their default, hover and active states
Buttons and forms
Resources teaser: “Proof. Insights. Compliance.”
Teasers
Pain point card: “Integration hurdles: POS, ERP and e-commerce rarely sync seamlessly.”
Pain point cards
Website image style: a man in a winter jacket with a phone full of gift cards
Image style

Beyond the website

The same kit on a billboard, a badge, a sweatshirt and the cards themselves.

Street billboard: “Solutions that scale. Built for every touchpoint.”
Two lanyard badges in epay blue and orange
White sweatshirt with the epay mark in blue and orange
A fan of gift cards on epay orange

What we made

Built to roll out.

01

One global core

Information architecture, UX and the SEO base are shared by every market.

02

Local where it counts

Markets adapt messaging, cases and proof points, not the structure.

03

Many languages

Built for multilingual content and new countries from the first template.

04

Accessible by design

Semantic structure, keyboard navigation and a dedicated accessibility mode.

Credits

Credits

Concept, UX/UI design, design system and prototype by dozfx.

All work
Desktop, laptop, tablet and phone: the Value Block loop on the desktop, the sales deck cover, the one-pager and the QR payment screen

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