WorkCase 05 · Zero21
Brand system · Sales tools
Keep the equity.
Build the system.
Zero21 lets European merchants accept crypto at checkout and settle in fiat, as a regulated provider. We kept the brand people already knew and built the system around it: a refined mark, a fourteen-module Branding Bible, a visual world of merchants at work and the sales tools that carry it.
- Client
- Zero21
- Sector
- Regulated crypto payments · Europe
- Scope
- Brand system, Branding Bible, image library, sales and demo decks, one-pager
- Format
- Brand system and sales kit
- Year
- 2026
14
Modules in the Branding Bible
75
Frames in the visual world, 15 motifs
20
Icons on one 24 px grid
7
Checkout screens in the demo walk-through
Built for
merchants.
Merchants at work · orange in the room · no crypto clichés
Overview
The brief,
in three lines.
Challenge
A regulated payment provider needed a brand that reads as trustworthy as the service is. The mark wanted refining, the messages one voice, and every document a common base.
Approach
Keep the equity, upgrade the expression: a refined mark, one orange accent, four claims with one rule, and a visual world of merchants at work instead of coins and circuits.
Outcome
A Branding Bible of fourteen modules, an icon set, a library of 75 frames, a sales deck, a demo walk-through, a one-pager and a PowerPoint master, all from the same tokens.
Process
How it came
together.
Phases overlap on purpose: the system grows while the screens are designed, so nothing has to be rebuilt at the end.
- 01Audit and principlesWhat stays, what changes, four rulesWhat stays, what changes, four rules
- 02Mark and claimThe “21” reads as a numberThe “21” reads as a number
- 03SystemColour, type, space, components, iconsColour, type, space, components, icons
- 04Visual world75 frames in two series75 frames in two series
- 05Sales toolsDecks, one-pager, PowerPoint masterDecks, one-pager, PowerPoint master
01The sales deck and the checkout it sells: one claim, one accent, from the cover to the QR code.
02Built for the phone: method, review and confirmation, the way a customer pays.
03The demo deck tells the customer’s side in seven screens; the visual world brings the same calm to every slide.
Payment story
Five steps.
One payment.
Every deck, the one-pager and the demo tell the same story: five steps for the customer on top, everything underneath run by Zero21. Round becomes square: crypto received, converted, settled in fiat.
04Gold, in context: the Value Block in product photography. It stacks, it settles, it does not roll.
05The Branding Bible, the visual world and the one-pager: one system, three reading speeds.
06Matte black is the primary, brushed steel is for merchandise, gold appears in context: three finishes, one device.
07Eight colour tokens, one accent, one typeface in five steps. The deck closes on three outcomes and no fourth.
08Used where the subject is settlement: a payment completed, a merchant paid. In daylight and at the packing bench.
09The demo deck opens the walk-through: seven screens from cart to settled.
System
One mark.
A system to live in.
The “21” now reads as a number, one orange accent marks the single most important thing on a surface, and fourteen modules settle each decision once.
Visual world
75 frames, fifteen motifs, two lights. Merchants at work, orange in the room, no crypto clichés.
What we made
One system, every surface.
Brand system
A refined mark, four claims with one rule, colour, type, space and components in a fourteen-module Branding Bible.
Visual world
A library of 75 frames in fifteen motifs and two lights: merchants at work, orange in the room, no crypto clichés.
Sales tools
A sales deck, a demo walk-through of the checkout, a one-pager and a PowerPoint master.
Icons and assets
Twenty icons on one grid, the logo in every approved version and a favicon set.
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