WorkCase 01 · Fraud Fight Club
Event brand · Website · Social
Fraud evolves.
So does the club.
Round IV of Fraud Fight Club, the gathering for people who fight fraud. dozfx has been with the club since its first round in 2023; for Round IV we built a key visual world, a website and a social campaign that make it feel like fight night, not a conference.
- Client
- Fraud Fight Club by About Fraud
- Sector
- Fraud prevention · Events
- Scope
- Key visuals, website and its films, animated logos, social campaign, image library
- Event
- April 6–7, 2027 · The Revelry, Charlotte, NC
- Year
- 2026
4
Rounds of the series, with dozfx since the first in 2023
10
LinkedIn posts from save the date to the last seats
2
Fight days: April 6 and 7, 2027
5
Site sections: Coaches, Sponsors, Venue, FAQ, Contact
Not a conference.
It’s a club.
The Revelry, Charlotte · April 2026
Overview
The brief,
in three lines.
Challenge
Events for fraud fighters tend to look like trade fairs. Round IV had to feel like the opposite once more, raise the stakes and fill the room.
Approach
An illustrated fight-night world in black and fire orange: the fighters, the cage, the city, the crowd. One bold line per message, website and posts cut from the same world.
Outcome
Round III brought a full room to The Revelry in Charlotte in April 2026. For Round IV the club returns there on April 6–7, 2027, with new key visuals, the event website and its films, animated logos, a run of LinkedIn posts, an image library and a collectible figure.
Process
How it came
together.
Phases overlap on purpose: the system grows while the screens are designed, so nothing has to be rebuilt at the end.
- 01Key visual worldFighters, cage, city, crowdFighters, cage, city, crowd
- 02WebsiteTickets, coaches, roster, venue, FAQTickets, coaches, roster, venue, FAQ
- 03MotionSite films and animated logosSite films and animated logos
- 04Campaign runTen posts toward fight nightTen posts toward fight night
- 05Image libraryOn-brand pictures for the seasonOn-brand pictures for the season
- 06MerchCollectible figure and boxCollectible figure and box
01The key visual world in motion: the Round IV style film.
02The site in motion: Charlotte, the arena and the cage, then the way to The Revelry. The Round IV starter post on the phone.
03A run of posts, each one picture and one line.
Campaign arc
Built like
a fight card.
Ten posts, timed like a fight card: announce the date and the site, build up the coaches, hosts and city, convert with budget and price, then call the last seats before April 6–7, 2027.
04Coaches, hosts and the Rising 10: the build-up before the doors open.
05The roster: every speaker drawn in the club’s black and white, the name in fire orange.
06The site opens on two fighters and one line.
07The marks in motion: the club logo and the event logo with its date, animated for screens and the stage.
08From the coaches section to the image library the team uses all season.
09The world in your hand: a collectible figure in a black box.
System
Ten posts.
One run.
The campaign builds like a fight card: announce, build up, convert, last call. Each post is one picture and one line, all from the same world.
Colour and type
- Fire orange#F34409
- Black#0A0A0A
- White#FFFFFF
Type: Brush display lettering with a clean sans
What we made
One world, every channel.
Key visuals and logos
An illustrated fight-night world: the fighters, the cage, the city and the crowd, and the logos animated for screens and the stage.
Website
The event site with tickets, coaches, the speakers’ roster, venue and FAQ, its chapters opened by short films.
Social campaign
A run of LinkedIn posts, from save the date to the last seats.
Image library and merch
A library of on-brand pictures for the season, and a collectible figure in its own box.
Start a project
Your project
next.
Tell us what you are building. A real person reads every brief and gets back to you within 12 hours.