“Something bold. B2B. Before summer. Probably.”
We can start there. AI sorts the input. Humans make the calls.
Bring the messy version.
Start a brief.
Journal · From the studio
Journal.
Work in progress, the people behind it and everyday studio life. The posts from our channels, collected in one place.
Follow along
All posts
Open post
Sound identity. Taken literally.
Eighteen keys. One logo.
Play it. Drop marbles. Tilt the whole thing.
Even our logo has a side project now.
Sound on. Your turn.
The experience starts before the first bite.
LION Bar & Restaurant. Brand identity, signage and the details that bring it to the table.
One character. From the front door to the place setting.
We finally updated the thing we tell everyone else to update.
The new dozfx website is live.
Selected work, experiments and a closer look at how we put things together.
Human taste. Machine speed.
Now with somewhere to click.
Time machine on.
1988. Joe was part of the C64 crew VISION. Code, graphics, the urge to see what a machine that looked like a typewriter could do.
This is one of the demos he built with VISION, released in January 1989. The original program, running again.
Different tools today. The same instinct to make things.
Yes, we do PowerPoint.
And we give it the same attention as a brand film: a clear story, strong visuals and a reason to keep watching.
The dinosaur is optional.
Start your presentation brief.
Your homepage isn’t an escape room.
Say what you do. Show the work. Make the next step obvious.
We design websites where customers can find the answer without solving a puzzle.
Brief a clearer website.
Brand alignment. Taken literally.
Turn it. Poke it. Shuffle it.
A mess from almost every angle. Then it clicks.
Your turn.
A meeting to plan the meeting. Meanwhile, the rocket’s gone.
A clear brief, someone who can decide, then actual work. That’s how we like to run a project.
Give us the brief.
1986. A C64. The Newsroom.
Joe used it to make a school newspaper. Write the text, edit the graphics, arrange the pages and print. Early desktop publishing that actually worked.
For him, those pixels are the great-grandparents of the design tools we use today. A big claim for a little computer. But that was where it clicked.
The scene is reconstructed. The story is real.
Out of office.
The absence is quite clearly documented. No calls, no follow-ups, no quick thought before you go. Just a small impression left somewhere near the sea.
CREATIVE FREEDOM. TERMS APPLY.
Every brief says “bold.” The references say “please don’t.”
Every target audience is “everyone.” That narrows it down.
Every “you have total creative freedom” comes with a very specific screenshot.
Every moodboard has a vision. Sometimes it belongs to six different companies.
Every project has a strategy. Sometimes it’s just a deadline.
Every missing decision in the brief comes back as a revision.
And every agency says it will challenge the brief. Until the pitch gets awkward.
We’ve been in that room too.
Tell us what needs to change. Who needs to care. What genuinely can’t move.
Then leave a little room for an answer nobody attached to the email.
Based on actual feedback. Vol. 01.
Start a project
Seen enough?
Let’s talk.
Tell us what you are building. A real person reads every brief and gets back to you within 12 hours.